Marketing: Segmentation

Market segmentation is a crucial process in marketing that involves dividing a broad target market into subsets of consumers, businesses, or countries with similar needs, preferences, or characteristics. By understanding these differences, your organization can tailor its marketing strategies to better serve the unique needs of each customer segment. This course will look at exactly what market segmentation is, why it’s important, some ways to segment, and some of the key considerations when it comes to segmenting.