5 Essential Marketing Skills Every L&D Practitioner Needs

What Can L&D Learn from Marketing?

There’s a saying that “marketing is a contest for people’s attention.” Seems irrefutably accurate, doesn’t it? When phrased that way, isn’t L&D fighting the same battle? After all, both marketing and training departments aim to:

1. Engage and drive interest.
2. Inspire changes in behavior.

There are five skills that enable marketing teams to do both of those things really well. Download this paper for insights into those skills and ideas on how you can apply them in the world of L&D.

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