Marketing: Key Marketing KPIs

A lot of success in marketing might feel intangible, unquantifiable. Sometimes, you’re trying to get inside your audience’s heads and change their perceptions. How do you put a number on that? Well, you can’t, not exactly. But you can measure what you do, your activities and your outcomes, to see if you’re heading in the right direction. That’s where KPIs come in. This course will examine the key marketing KPIs – what they are, why they’re important, and how to go about setting them up.