Sales: Champion

It’s important to have allies. People who fight our corner even when we aren’t around. Believers, advocates, cheerleaders. In sales, they’re called champions. Sales champions are highly valued contacts within the organizations you are trying to sell to. Building relationships with these key individuals enables you to gain crucial insider knowledge, increase your reputation among decision-makers, and optimize how you tailor sales pitches to specific customers. Champions are worth their weight in gold. So, it’s crucial you know all about them.

In this course, we are going to put sales champions under the spotlight. We’ll explore what they are, why they are so important, and give you some best practice advice to help you identify and leverage their power in your sales process.