Samantha Lang is Marketing Content Director for Litmos. She has contributed to B2B software marketing teams for more than 20 years, specializing in messaging, content creation, branding, and creative strategy. She entered the eLearning industry in 2015, when she joined Litmos, and continues to grow her interest and knowledge in the space. She holds a BA in English from Fordham University and an MFA in Creative Writing from American University.