Marketing: Marketing Budgeting

For a business to successfully create a marketing plan, many strategic decisions must be made. Guiding these crucial decisions are insights and data gathered during the budgeting phase.

Although budgeting for marketing activities may at first appear as a relatively dry process that precedes many of the more exciting marketing procedures, it is in fact one of the most critical aspects of a marketing strategy, making a significant impact on the success of any revenue enablement strategy. It is so much more than just recording numbers in a spreadsheet.

In this course we are going to explore how executing key budgeting stages will ensure you can effectively manage and allocate financial resources for any marketing campaign.