Product: Identifying the Problem

Successful products solve customer problems. But there are endless problems to solve, and many will be a waste of valuable time, money, and resources. It’s essential to listen to customers and the market to ensure you’re providing products – and solving problems – that people will pay for.

This course looks at which problems are worth an organization’s time and money to solve. It covers the concepts of inside-out and outside-in thinking to ensure products are based on genuine need, and discusses some common sources of ideas and inspiration for product teams.