Product: Product Overview

Every department plays an important role in revenue enablement, but without the Product Team, there’s no product for Sales to sell, Marketing to market, or CX to support. Product Teams are responsible for understanding customer needs and pain points and, ultimately, delivering products that people want and are willing to pay for. This course introduces the Product Team, and looks at some of the key players and their responsibilities. It describes the role of a typical Product Team in the revenue enablement process.