Marketing: PR
Public relations is an important tool for any organization in terms of favorably swaying the public’s perception of who you are and what you do. It’s distinct from publicity in that it affords you the control of how your market perceives you. This course will examine what PR is, why it’s important, how to assess it, and how to do it.
Covered in this course:
- Exactly what constitutes public relations
- Why it’s important
- Assessing public perception
- The things you might wish to convey
- Key things to consider
