Sales: Sales Overview

It’s not hyperbole to say that without a sales team, a business cannot sustain itself. Sales is the lifeblood of an organization. This is demonstrated by their crucial responsibility of engaging with potential customers during critical stages of their buying journey. It’s up to sales to ensure every potential client receives a positive, personalized buying experience that compels them to take the step towards becoming paying customers.

This course takes a high-level look at the function of sales within a business. It will explore key sales roles and activities and the important role sales plays in revenue enablement strategies. It will also look at how to optimize the customer journey and how to facilitate collaboration with other key departments.