YouTube – Full Course Version
There’s no denying it: YouTube has redefined how we create, distribute, and engage with content. They evolved from a simple video-streaming platform to a social media site, to a global broadcasting network, to the ultimate marketing tool for any business. This course will look at how you can use YouTube as a tool to grow your brand; we’ll examine how the platform has become the preferred tool of marketers, the types of content you can create, and what might work for you.
Covered in this course:
- Why YouTube is such an important tool for brands and marketers
- How people use YouTube
- What people expect from the content
- Popular types of videos on YouTube
- How to optimize the content you share